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Growing Up Digital: The Rise of the Net Generation

Growing Up Digital: The Rise of the Net GenerationAuthor: Don Tapscott
Publisher: McGraw-Hill
Category: Book

List Price: $19.95
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Seller: betterworldbooks_
Sales Rank: 238,814

Media: Paperback
Edition: First Edition
Pages: 352
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 8.9 x 5.9 x 1

ISBN: 0071347984
Dewey Decimal Number: 305.23
UPC: 639785311171
EAN: 9780071347983
ASIN: 0071347984

Publication Date: June 9, 1999
Availability: Usually ships in 1-2 business days
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Also Available In:

  • Paperback - Growing up Digital : The Rise of the Net Generation
  • Hardcover - Growing Up Digital: The Rise of the Net Generation
  • Kindle Edition - Growing Up Digital (Oracle Press Series)
  • Paperback - Growing Up Digital: The rise of the Net Generation
  • Hardcover - Growing Up Digital

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Editorial Reviews:

Product Description
This eye-opening, fact-filled book profiles the rise of the Net Generation, which is using digital technology to change the way individuals and society interact. Essential reading for parents, teachers, policy makers, marketers, business leaders, social activists, and others, Growing Up Digital makes a compelling distinction between the passive medium of television and the explosion of interactive digital media, sparked by the computer and the Internet. Featuring a new preface by the author.

Amazon.com Review
Don Tapscott, author of The Digital Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. In Growing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers.



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