| Growing Up Digital: The Rise of the Net Generation |  | Author: Don Tapscott Publisher: McGraw-Hill Category: Book
List Price: $19.95 Buy Used: $0.01 as of 2/8/2012 09:42 CST details You Save: $19.94 (100%)
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Seller: betterworldbooks_ Sales Rank: 238,814
Media: Paperback Edition: First Edition Pages: 352 Number Of Items: 1 Shipping Weight (lbs): 1.1 Dimensions (in): 8.9 x 5.9 x 1
ISBN: 0071347984 Dewey Decimal Number: 305.23 UPC: 639785311171 EAN: 9780071347983 ASIN: 0071347984
Publication Date: June 9, 1999 Availability: Usually ships in 1-2 business days Condition: Great condition for a used book! Minimal wear. 100% Money Back Guarantee. Shipped to over one million happy customers. Your purchase benefits world literacy!
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| • | ISBN13: 9780071347983 | | • | Condition: USED - Very Good | | • | Notes: 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold! |
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Product Description This eye-opening, fact-filled book profiles the rise of the Net Generation, which is using digital technology to change the way individuals and society interact. Essential reading for parents, teachers, policy makers, marketers, business leaders, social activists, and others, Growing Up Digital makes a compelling distinction between the passive medium of television and the explosion of interactive digital media, sparked by the computer and the Internet. Featuring a new preface by the author.
Amazon.com Review Don Tapscott, author of The Digital Economy, turns his attention to the way young people--surrounded by high-tech toys and tools from birth--will likely affect the future. In Growing Up Digital: The Rise of the Net Generation, Tapscott parlays some 300 interviews into predictions on how today's 2- to 22-year-olds might reshape society. His observations about this enormously influential population, which will total 88 million in North America alone by the year 2000, range from the kind of employees they may eventually be to how they could be reached by marketers.
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