The Power of Corporate Communication: Crafting the Voice and Image of Your Business |
 | Authors: Paul Argenti, Janis Forman
Publisher: McGraw-Hill
Category: Book
List Price: $34.95
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Seller: goodwill_industries_san_francisco
Sales Rank: 298,295
Media: Hardcover
Edition: 1
Pages: 256
Number Of Items: 1
Shipping Weight (lbs): 1.3
Dimensions (in): 9 x 6.3 x 0.9
ISBN: 0071379495
Dewey Decimal Number: 658.45
UPC: 639785334606
EAN: 9780071379496
ASIN: 0071379495
Publication Date: June 7, 2002
Availability: Usually ships in 1-2 business days
Condition: Minimal Highlights. Minimal notes/underlines. Good condition. No missing pages or highlights. Minimal wear to the binding, pencil marks, and underlines. Fast Shipping - Easy Returns. Your purchase creates jobs and transforms lives, thank you!
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Product Description
Strategies for clear communication in today's muddled corporate environment Corporate communication involves much more than just motivating employees and dispensing good PR. It represents a tool to be leveragedand a process to be mastered. The Power of Corporate Communication shows managers and executives how to communicate effectively with fellow employees from the mailroom to the boardroom, and even between organizations and across industries. Fully accessible and refreshingly nonacademic, it creates an easy-to-follow map of the world of corporate communication, with workplace-tested approaches for addressing common challenges. Written by two leaders in today's corporate communication fieldPaul Argenti is the author of 1994's groundbreaking Corporate CommunicationThe Power of Corporate Communication is replete with careful analyses and real-world examples and case studies from leading organizations including Sony, Coca-Cola, and GE.
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