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Managing And Shaping Innovation

Managing And Shaping InnovationAuthors: Steve Conway, Fred Steward
Publisher: Oxford University Press, USA
Category: Book

List Price: $59.95
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Seller: collegebooksless
Sales Rank: 437,523

Media: Paperback
Edition: 1
Pages: 504
Number Of Items: 1
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ISBN: 0199262268
Dewey Decimal Number: 658
EAN: 9780199262267
ASIN: 0199262268

Publication Date: June 20, 2009
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Product Description
Managing Innovation analyzes the importance of innovation in the practice of successful manufacturing and service-based organizations in the public, private, and volunteer sectors in a sectoral, national, and global context. It examines innovation as a managerial, social, political, and emotional process. The text is reinforced by chapter summaries, case studies, review questions, and a companion website. It is ideal for advanced undergraduate courses in business, engineering, and computer science management.



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