Innovation: A Very Short Introduction |  | Authors: Mark Dodgson, David Gann
Publisher: Oxford University Press
Category: Book
List Price: $11.95
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Seller: Kryston
Sales Rank: 768,313
Media: Paperback
Pages: 144
Number Of Items: 1
Shipping Weight (lbs): 0.3
Dimensions (in): 6.9 x 4.7 x 0.4
ISBN: 0199568901
Dewey Decimal Number: 338.064
EAN: 9780199568901
ASIN: 0199568901
Publication Date: May 6, 2010
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Product Description
What is innovation? How important is innovation in business? How can we use it to succeed? In the last 150 years our world has been transformed--largely due to innovation. Our parents were born into a world where television had yet to be invented, and there was no penicillin or frozen food. Our great grandparents began life in a world with no light bulbs, cars, telephones, or airplanes. This Very Short Introduction looks at what innovation is and why it can affect us so profoundly. It examines how it occurs, who stimulates it, how it is pursued, and what its outcomes are, both positive and negative. The book shows that innovation is hugely challenging and failure is common, yet it is essential to our social and economic progress. Mark Dodgson and David Gann also consider the extent to which our understanding of innovation has developed over the past century and how it might be used to interpret the global economy we all face in the future.
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