| WINNING BY DESIGN |  | Author: Vivien Walsh
Publisher: John Wiley & Sons
Category: Book
List Price: $29.95
Buy Used: $9.24
as of 5/22/2012 02:39 CDT details
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Used (14) from $9.24
Seller: awesomebooksusa
Sales Rank: 3,610,584
Media: Paperback
Pages: 308
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 0.8 x 6 x 9
ISBN: 0631185119
Dewey Decimal Number: 658.5752
EAN: 9780631185116
ASIN: 0631185119
Publication Date: July 30, 1992
Availability: Usually ships in 1-2 business days
Condition: This book is in good or better condition. It has no tears to the pages and no pages will be missing from the book. The spine of the book is still in great condition and the front cover is generally unmarked. It has signs of previous use but overall is in really nice, tight condition. Shipping is normally same day from our warehouse. We offer a money back guarantee if you are not satisfied.
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Product Description
The crucial role of product design in international competition is only now becoming fully appreciated. Based on a wide range of research in over 100 leading companies worldwide, this book describes and analyzes from a new perspective how good product design contributes to competitiveness and profitability. Giving practical guidance and insight into the process of managing design and product development at the strategic, organizational and project levels, this book aims to be a comprehensive text for students of management, design and marketing. The book's practical approach, using numerous illustrated examples highlights the critical factors for the effective use of good design in business. "Winning by Design" considers: the role of design in product development and technological innovation; how design determines the competitiveness of products; why design-conscious companies that integrate good design with effective planning, marketing and manufacturing outperform others. "Winning by Design" aims to be a comprehensive text and an essential guide for anyone involved in product development, marketing and business strategy.
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