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Fostering Sustainable Behavior: An Introduction to Community-Based Social Marketing (Education for Sustainability Series)
enlarge	Authors: Doug McKenzie-Mohr, William Smith Publisher: New Society Publishers Category: Book List Price: ~~$14.95~~ Buy Used: $1.24 as of 2/9/2012 02:50 CST details You Save: $13.71 (92%) In Stock New (11) Used (32) from $1.24 Seller: SUN MEDIA Sales Rank: 324,418 Media: Paperback Edition: 1 Pages: 176 Number Of Items: 1 Shipping Weight (lbs): 0.6 Dimensions (in): 8.8 x 6 x 0.5 ISBN: 0865714061 Dewey Decimal Number: 304.2 EAN: 9780865714069 ASIN: 0865714061 Publication Date: June 29, 1999 Availability: Usually ships in 1-2 business days


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Editorial Reviews: Product Description As consumption patterns threaten to outstrip the Earth's ability to support humanity and other species, one thing becomes clear: that we cannot continue to live in the same old ways. In North America, initiatives on the road to sustainability include programs to increase energy efficiency, reduce waste and water consumption, and alter transportation patterns. But changing our lifestyles to create a sustainable future will require yet more sweeping changes in public behavior. This book collects together the strategies and methods which collectively form the basis of community-based social marketing - a breakthrough in the field. It was written for all those who are involved in designing, implementing and evaluating public education programs with the goal of promoting sustainable behavior.