Writing White Papers: How to Capture Readers and Keep Them Engaged |  | Author: Michael A. Stelzner Publisher: WhitePaperSource Publishing Category: Book
List Price: $34.95 Buy New: $23.06 as of 2/5/2012 09:54 CST details You Save: $11.89 (34%)
New (24) Used (23) from $19.93
Seller: SuperBookDeals- Sales Rank: 224,366
Media: Hardcover Edition: 1 Pages: 214 Number Of Items: 1 Shipping Weight (lbs): 1.1 Dimensions (in): 9.1 x 6.3 x 1
ISBN: 0977716937 Dewey Decimal Number: 808.0666 EAN: 9780977716937 ASIN: 0977716937
Publication Date: October 1, 2006 Availability: Usually ships in 1-2 business days Condition: 100% Money Back Guarantee. Ships from multiple US locations, will ship International. Brand New, Perfect Condition, Please allow 4-14 business days for delivery. Over 1,000,000 customers served.
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Product Description Your fast track to creating compelling white papers! The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides more than 200 pages of critical how-to details for every step of any white paper project-from performing the needs assessment to attracting prospects with creative marketing tactics.
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