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Writing White Papers: How to Capture Readers and Keep Them Engaged

Writing White Papers: How to Capture Readers and Keep Them EngagedAuthor: Michael A. Stelzner
Publisher: WhitePaperSource Publishing
Category: Book

List Price: $34.95
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Sales Rank: 224,366

Media: Hardcover
Edition: 1
Pages: 214
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.3 x 1

ISBN: 0977716937
Dewey Decimal Number: 808.0666
EAN: 9780977716937
ASIN: 0977716937

Publication Date: October 1, 2006
Availability: Usually ships in 1-2 business days
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Also Available In:

  • Unknown Binding - Writing White Papers: How to Capture Readers and Keep Them Engaged   [WRITING WHITE PAPERS] [Hardcover]

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Product Description
Your fast track to creating compelling white papers! The white paper is a crossbreed of a magazine article and a brochure. White paper guru Michael Stelzner reveals his secrets for creating compelling white papers that attract readers in droves. The first of its kind, Writing White Papers provides more than 200 pages of critical how-to details for every step of any white paper project-from performing the needs assessment to attracting prospects with creative marketing tactics.



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