Open Business Models: How to Thrive in the New Innovation Landscape |  | Author: Henry Chesbrough
Publisher: Harvard Business Review Press
Category: Book
List Price: $35.00
Buy Used: $8.00
as of 2/5/2012 09:55 CST details
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Seller: HPB-085
Sales Rank: 121,897
Media: Hardcover
Edition: 1
Pages: 272
Number Of Items: 1
Shipping Weight (lbs): 1.2
Dimensions (in): 9.5 x 6.3 x 1
ISBN: 1422104273
Dewey Decimal Number: 658.4063
EAN: 9781422104279
ASIN: 1422104273
Publication Date: December 6, 2006
Availability: Usually ships in 1-2 business days
Condition: some shelf wear, may contain highlighting or notes, may not include cdroms or access codes, please contact us if you have any questions - thank you!
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Product Description
In his landmark book "Open Innovation", Henry Chesbrough demonstrated that because useful knowledge is no longer concentrated in a few large organisations, business leaders must adopt a new, "open" model of innovation. Using this model, companies look outside their boundaries for ideas and intellectual property (IP) they can bring in, as well as license their unutilised home-grown IP to other organizations.In "Open Business Models", Chesbrough takes readers to the next step - explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company's current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models - including Procter and Gamble, IBM, and Air Products. In addition, Chesbrough introduces a new set of players - "innovation intermediaries" - who facilitate companies' access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that centre their business model on innovation and IP. This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies - wherever in the world they are found.
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