| The Medium is the Massage |  | Authors: Marshall McLuhan, Quentin Fiore
Creator: Shepard Fairey
Publisher: Gingko Press
Category: Book
List Price: $13.95
Buy New: $8.44
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Seller: BooKnackrh
Sales Rank: 8,930
Media: Paperback
Pages: 160
Number Of Items: 1
Shipping Weight (lbs): 0.5
Dimensions (in): 7 x 4.2 x 0.5
ISBN: 1584230703
Dewey Decimal Number: 302
EAN: 9781584230700
ASIN: 1584230703
Publication Date: October 2005
Availability: Usually ships in 1-2 business days
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Amazon.com Review
The Medium is the Massage is Marshall McLuhan's most condensed, and perhaps most effective, presentation of his ideas. Using a layout style that was later copied by Wired, McLuhan and coauthor/designer Quentin Fiore combine word and image to illustrate and enact the ideas that were first put forward in the dense and poorly organized Understanding Media. McLuhan's ideas about the nature of media, the increasing speed of communication, and the technological basis for our understanding of who we are come to life in this slender volume. Although originally printed in 1967, the art and style in The Medium is the Massage seem as fresh today as in the summer of love, and the ideas are even more resonant now that computer interfaces are becoming gateways to the global village.
Product Description
30 years after its publication Marshall McLuhan's The Medium is the Massage remains his most entertaining, provocative, and piquant book. With every technological and social "advance" McLuhan's proclamation that "the media work us over completely" becomes more evident and plain. In his words, 'so pervasive are they in their personal, political, economic, aesthetic, psychological, moral, ethical and social consequences that they leave no part of us untouched, unaffected, or unaltered'. McLuhan's remarkable observation that "societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication" is undoubtedly more relevant today than ever before. With the rise of the internet and the explosion of the digital revolution there has never been a better time to revisit Marshall McLuhan.
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