| Successful Innovation: Towards a New Theory for the Management of Small and Medium-sized Enterprises (New Horizons in the Economics of Innovation series) |  | Author: Jan Cobbenhagen Publisher: Edward Elgar Pub Category: Book
List Price: $163.00 Buy New: $159.52 as of 5/23/2012 11:24 CDT details You Save: $3.48 (2%)
New (5) Used (11) from $6.84
Seller: the_book_depository_ Sales Rank: 5,382,943
Media: Hardcover Pages: 384 Shipping Weight (lbs): 1.6 Dimensions (in): 9.3 x 6.3 x 1.2
ISBN: 1840643889 Dewey Decimal Number: 658.514 EAN: 9781840643886 ASIN: 1840643889
Publication Date: November 30, 2000 Availability: Usually ships in 1-2 business days Condition: Brand New. Delivery is usually 5 - 8 working days from order, International is by Royal Mail Airmail
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| Editorial Reviews:
Product Description Innovation as an activity is not new - what has changed is the pace at which firms have to innovate. This book analyzes the innovation success at the company, rather than the project level and contributes to the development of a new theory on innovation management in small- and medium-sized enterprises. The author uses studies from 63 companies from 35 different industry and service sectors in order to obtain non-sector specific findings. He concludes that innovative success is based on a combination of technological, marketing and organizational competencies and that successfully innovating companies can be said to have a strong internal locus of control.
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