| Lead Markets: Country-Specific Success Factors of the Global Diffusion of Innovations (ZEW Economic Studies) (v. 14) |  | Author: Marian Beise
Publisher: Physica-Verlag HD
Category: Book
List Price: $89.95
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Sales Rank: 6,338,283
Media: Paperback
Edition: 1
Pages: 321
Number Of Items: 1
Shipping Weight (lbs): 1
Dimensions (in): 9.2 x 6.1 x 0.7
ISBN: 379081430X
Dewey Decimal Number: 338
EAN: 9783790814309
ASIN: 379081430X
Publication Date: November 28, 2001
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Condition: Still in shrink wrap.
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Product Description
The book answers three questions. First: what is a lead market? Second: what constitutes a lead market? and third: how can companies harness lead markets to generate global innovations? Considering the international, cross-border diffusion of innovations one can observe that a particular technological design such as the facsimile machine, the personal computer or the mobile cellular telephone is often adopted by one country or region ("lead market") much earlier than by other countries. The study suggests a theoretical explanation for the phenomena of lead markets and collects empirical evidence from a detailed case study of the cellular mobile telephone industry. A new innovation development and market entry concept is presented.
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